No matter what industry you are in Title Tags are important to get noticed by search engines. They categorize your website on what title tags you have inserted in your web page. So for example, if you have a real estate website, then using words like ‘property for sale’ would be a good choice. Then going one step further you would insert the demographic location of your sales area e.g. ‘Claremont property for sale’. Can you see how search engines like Google will categorize this? Continue reading…

Comments (0) Posted by Neil on Wednesday, May 7th, 2008


Last week saw the launch of the Golf Real Estate portal, www.golf-real-estate.co.za. It was designed and optimised by WebGrowth SA. We have purposely made it low key and minimal risk on behalf of our client. The website is simple in design and does not have any portal functionalities yet. Continue reading…

Comments (0) Posted by Neil on Tuesday, April 29th, 2008


Location, location, location… we have all heard these words from savvy property investors but many real estate agents do not realise that it is just as crucial when promoting property sales online. When optimising a real estate website it is important to target your specific geographic location i.e. Johannesburg = Sandton. People are searching the internet on a daily basis for properties for sale and when they search they are predominantly searching for location specific keywords. Many real estate websites do not take advantage of geographic keywords in their web pages and waste money on a perfectly designed website which receives no traffic. Continue reading…

Comments (1) Posted by Neil on Sunday, April 27th, 2008


I have noticed over the last month my website has been getting quite a few organic hits for the keyword “free search engine submission” and words similar. It tells me that many website owners are looking to get their websites onto search engines, which is an obvious thought for the uneducated search marketer (I used to be one of them). Continue reading…

Comments (0) Posted by Neil on Friday, April 18th, 2008


With information freely available on the internet it is quite easy to think that you as a new website owner can start learning how to market your own website. The truth of the matter is SEO is a full time job; a lot of the work requires research as search engines change their algorithms constantly as the likes of Google are trying to beat the spammers and the spammers are trying to beat Google. Each day it’s a war Continue reading…

Comments (1) Posted by Neil on Friday, April 18th, 2008