Learning how to write articles can be quite a daunting task. When I began my career in online marketing I didn’t see myself needing to write articles to secure quality incoming links and exposing my brand to the international and local community but like anything - us human beings are able to adapt and learn! The use of social media and news websites have become very popular amongst internet users (more…)

Google ranks pages according to many algorithms, the most important factor being incoming links. Whilst Google Page Rank does not directly affect your SERP’s, the back links from trusted sources do. (more…)

Search Engines are favouring websites with quality incoming links. In the past (and still today) webmasters and SEO consultants have added their website links to link farms and link directories in the hope of increasing their Google PageRank. (more…)

Search engines are essentially all about keywords, internet users are typing two to three word keyphrases to target what they are looking for on the internet. SEO specialists use keyword search tools to identify the popularity of a keyword/s. One of the tools we use is the formula known as KEI (Keyword Effectiveness Index). (more…)

Every business has a competitor, well unless it is a monopoly.. but 99.9% of the time a business will always have competitors. It is good business practice to measure your business against its competitors. In search engine optimisation we analyse our website competitors, we research what title and meta tags they are using, where their backlinks are coming from and what keywords they are focusing on. (more…)