SERP - Search Engine Results Page.

I got a question from my previous post on commenting on blog posts from Kosta Kontos. He wanted to know what a SERP was. So here it goes:

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description (snippet) showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

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This entry was posted on Monday, July 7th, 2008 at 6:40 pm and is filed under Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.