Loading ...comScore and Nielsen release June 2008 search data
comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows year-on-year growth. Let us have a look at comScore’s data first.
Google dropped by .3% from May 2008 to reach 61.5% of the search market for June. Yahoo gained that .3% to rise to 20.9% for June. Microsoft gained .7% to 9.2%, while Ask.com and AOL dropped .2% and .4% respectively. Here’s a visual chart:
Taking a look at the number of searches conducted, Google sites saw over 7 billion searches, Yahoo saw 2.4 billion and Microsoft saw 1 billion. Americans conducted a total of 11.5 billion searches, up 7% from may.
Nielsen’s data has Google seeing 59% of the search market, up 19% from the year before. Yahoo is at 16.6%, down 12.4% year-over-year, while Microsoft is at 14.1%, up 12.5% over June 2007. AOL was down 17% to 4.3%, and Ask.com was up 4.9% to 2.0%.
July 24th, 2008 at 8:11 pm
This is very interesting information Neil, thanks for sharing. I was under the impression that Google’s market share was far higher than these numbers indicate. I now see that a substantial slice of the pie belongs to Google’s competitors.
Which makes me wonder: are search engine optimisations generic? As in, does any given optimisation apply to all of the search engines mentioned above?
If not, how do you go about improving a website’s search rankings for all of the search engines simultaneously?
Or is it best to stay focused, optimising the site for one particular search engine (ie: the dominant one; in this case, Google)?
Hi Kosta
You ask an interesting question, I posted an article which will hopefully answer your questions. My first post is comparing Google and Yahoo optimisation, I will follow it up with a comparison between MSN and Google.
The page link: http://www.webgrowth.biz/2008/08/07/optimisation-for-google-and-yahoo/
August 25th, 2008 at 3:24 pm
[...] interesting question was posted on a previous article I wrote, ComScore and Nielson release June 2008 search data‘, by Kosta Kontos. He asked if there is a difference in optimisation techniques between the [...]