Since my previous article, The amount of content per blog post does not matter?, the ranking of my post, Excellent social media marketing by ameriquest, has changed somewhat.  Before the post was submitted WebGrowth’s homepage was ranked #9 for keyphrase ‘social media marketing’, as soon as the post was indexed the homepage slipped down to #13 and the blog post went to #1 instantly.

4 days later, Saturday (29 Nov 2008), this post was no where to be seen in Google’s index but my homepage has shot up from #13 to #3 in google.co.za for keyphrase ‘social media marketing’.

These are interesting changes; I have never seen such volatile movement over such a short period of time. What’s up with Google?  Now the homepage being the dominant page has more chance of staying at the current ranking (#3) for a longer period because of its higher page strength (according to SEOmoz).  I get the feeling that Google rewards bloggers who already have high search engine rankings for a particular keyword; a new blog post (but weaker page strength) elevates the ranking for that particular keyword even further. It also depends on the frequency of the blog posts (which one Google favours will be figured out in my future research).

It’ll be interesting to see what happens with this post’s rankings for keywords ‘SEO’ and ‘search engine optimisation’; WebGrowth’s homepage is currently ranked #9 in google.co.za for ‘SEO Cape Town’.

There are 37 500 search results for ‘SEO Cape Town’ and 137 000 search results for ‘social media marketing’ in google.co.za.  So in theory it would be much easier achieving #1 for ‘SEO Cape Town’ than it was for ‘social media marketing’.  Please bare in mind though that sometimes it is easier to move from rankings #50 to #10 than it is to move from #10 to #5. There are many variables to be taken into account.

I will report back with results in a few days…

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Tags: blog, seo, wordpress

This entry was posted on Sunday, November 30th, 2008 at 5:44 pm and is filed under Search Engine Optimisation, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.