Something that is very important but most webmasters overlook is Canonical optimisation. A common canonical mistake is having both http://www.mydomian.com and http://mydomain.com, Google will index both. Thus it causes duplicate content issues and page strength syphoning. Examples of Bad Canonical Optimisation http://www.mydomain.com http://mydomain.com http://www.mydomain.com/index.html http://mydomain.com/index.html Example of Good Canonical Optimisation http://www.mydomain.com Thanks to the guys …
Monthly Archive
for: ‘June, 2009’
What impact does server location have on rankings?
Matt Cutts has been answering questions on Google’s webmaster central YouTube Channel rather frequently of late. With Google’s search engine algorithm changing their goal posts slightly over the past few months, many SEO’ers are looking to Matt Cutts to provide answers as to what to focus on. One of them being server location, this has …
Shortening URLs case study
A recent article in Search Engine Land’s blog got me thinking about refining WordPress’s URL structure. When writing blog posts WordPress creates a link structure like so (provided you uploaded .htaccess and set permalink structure correctly): http://www.yourdomain.com/2009/03/19/article-title/ What Search Engine Land’s case study reveals is that the above URL is less likely to get clicked …
Neil Pursey 
Wiehan Britz 
Margot Knight 
Jean-Michel 
Shu-aib Benjamin 