Monthly Archive
for: ‘September, 2009’

Video Interview With Bing’s Webmaster Team

Rand Fishkin of SEOmoz interviews 3 members of Bing’s Webmaster Team. They discuss market share, the Yahoo deal, SEO for Bing, Bing webmaster tools, and the Bing IIS Toolkit. Personally, I’ve never paid much attention to Bing as they represent such a small percentage of traffic that our clients get. I was having a looking …

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How to build relationships with bloggers

Last week I discussed how being friends with authorative bloggers can be effective for online public relations. We are now going to take a step backwards and focus on how to build these fruitful relationships with bloggers. Step ONE: Identify the top blogs in your industry. So for example, let’s say we are marketing a …

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YouTube videos in Google Product Search

Wednesday the Google Base Blog announced that merchants will be able to add video reviews of their product onto Google Product Search. Google will be periodically reviewing products to be included in this feature. They have said that they cannot guarantee inclusion but it is suggested that you do the following so you can at …

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How bloggers can influence your brand and online traffic

I haven’t written a case study in a while, so now and until the end of the year I have decided to bring you a few case studies of WebGrowth’s clients. We will be discussing several concepts, namely benefits of on-site optimisation, link building, conversion marketing and today a slightly less understood case study but …

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Googler gives tips on News Search

Something I haven’t really touched on in my previous blog posts is Google News. Google’s Webmaster Central Blog posted this informative video on ways to improve exposure within Google News. To sum up the video, Maile Ohye gives us two critical factors for success within Google News. They are original content and having a sitemap …

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