Measuring Author Authority

How to manage your site after the Google Penguin Algorithm

by Judith Middleton
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| Blog, Google, SEO
May 7, 2012

The new algorithm update “Google penguin” has caused another uproar. SEOs have become panic stricken by the speculation about the “over optimisation” penalty. Some SEOs have suffered a loss in traffic and revenue; however, before you decide to strip your website to the bones, here are a few methods to...
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Tagged Google updates
8 reasons why public relations compliments social media

by Judith Middleton
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| Blog, Social Media
April 25, 2012

In this article we will be looking at 8 reasons why public relations compliments social media. Over the years it has become very clear that Public Relations is gaining momentum from social media. Social media has proven to provide new ways to build relationships with key stakeholders. Some 70% of social media campaigns are driven and run by PR professionals, and for good reason:
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Measuring Author Authority

by Judith Middleton
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| Blog, SEO
April 25, 2012

There are many different ways to create author authority, depending on which medium you are choosing to gain authority on. However way you look at it, authority will improve the PR and brand of you and your business. Paul Yiu recently answered some questions about author authority on Twitter and Facebook and how it affects Bing’s search results.
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