Google tests different SERPS

  1. Neil Pursey

    How to budget for search engine marketing

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    February 2, 2011
    The return on investment when utilising SEM (Search Engine Marketing) is great as it presents analytical stats and direct measurement of the various campaigns used, however if companies are investing too much money into a product that has minimal markup then they will inevitably lose on their investment. if companies...
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  2. Neil Pursey

    Google says no to content farms

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    | Blog
    January 24, 2011
    Google released a statement in their blog that they will be scrutinising content farms (heavily). There has been a lot of buzz created by SEO’ers saying that Google’s search results aren’t as good as they use to be. Matt Cutts blatantly denies this in the statement and re-iterates what Google...
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  3. Neil Pursey

    Is your website converting traffic into sales?

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    January 19, 2011
    It’s one thing getting traffic to your website but it’s another converting that traffic into sales. Visual Website Optimizer have an excellent product, which helps you to make easy changes to your website and start measuring design and call-to-action effectiveness. These 21 questions below will awake your paranoia and get...
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  4. Neil Pursey

    My favourite presentation for 2010

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    December 16, 2010
    Yesterday Slideshare released the top 10 presentations for 2010. You can see the full list here. My favourite though is “Social media for business”, which made it into 3rd position. Well done to the peeps at Presentation Advisors. Every business needs to understand the benefits of social media and the...
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  8. Neil Pursey

    The benefits of an ongoing SEO campaign

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    November 10, 2010
    We often get requests from prospective clients that once we have achieved high rankings for them that we will shake hands and walk away. The problem with this lies in that once they are #1, there is more reason for their competitors to beat them for the 1st position. So...
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  9. Neil Pursey

    Google launches Instant Previews

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    November 10, 2010
    Yesterday, Google launched Instant Previews. In their testing, they found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages...
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  10. Neil Pursey

    Google tests different SERPS

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    October 21, 2010
    Yesterday I did a search for “kayak cape town” and found some really exciting changes that Google has made. It still seems to be in test mode though because the search results are not showing for everyone just yet. Most of the browsers in our offices weren’t showing these results...
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  • Neil PurseyFounderWebGrowth

    Founder of WebGrowth. He has been optimising websites since 2006. He has since done guest talks on SEO at Wordcamp, University of Cape Town, Blogger Food Indaba and others.. Co-founder of the GROW Academy, a South African initiative to educate the youth in digital marketing. He heads up the SEO sessions at the GROW Academy. He is also the Online Marketing Manager for the Rawson Property Group.

    http://www.webgrowth.biz

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