Link building is the number ONE priority for off-site optimisation. To achieve high rankings major search engines like Google and Yahoo, you will have to master the art of Link Building. Scott Willoughby of SEOmoz describes the technicalities behind their own page rank, mozRank, which is very similar to Google’s PageRank. Scott takes an in depth look into mozRank, mozTrust, Domain Juice and a little more. Although mozRank is not the exact algorithm Google uses for their PageRank, you can get an idea of what Google looks for by listening to what Scott has to say about SEOmoz’s mozRank.