Client details:
- Africa Bespoke, a Cape Town based travel company offering custom travel solutions for the foreign and local traveler.
- The goal is currently to increase traffic and generate leads from their website.
WebGrowth’s role:
- Provide a cost effective online marketing campaign
- On-site optimisation
- Social media marketing
WebGrowth did keyword research and implemented the research within the on-site optimisation of the website. WebGrowth then created an online marketing strategy in conjunction with their blog, using their blog to capture long-tail search keywords for their niche market.
The community approach:
WebGrowth used several social media websites to expose the Africa Bespoke brand.
To date, in only 4 months of online marketing, the website traffic (including blog) has increased 508%. Lead generation was successful and is growing steadily, the conversion goal ratio measures at 18%.
The green “snake” represents the traffic before WebGrowth implemented on-site optimisation. The blue “snake” represents the traffic at 4 months after on-site optimisation.
Updated: Google.com (world wide) results as at 24 May 2009
