Link building is the number ONE priority for off-site optimisation. To achieve high rankings major search engines like Google and Yahoo, you will have to master the art of Link Building. Scott Willoughby of SEOmoz describes the technicalities behind their own page rank, mozRank, which is very similar to Google’s PageRank. Scott takes an in depth look into mozRank, mozTrust, Domain Juice and a little more. Although mozRank is not the exact algorithm Google uses for their PageRank, you can get an idea of what Google looks for by listening to what Scott has to say about SEOmoz’s mozRank.

Google ranks pages according to many algorithms, the most important factor being incoming links. Whilst Google Page Rank does not directly affect your SERP’s, the back links from trusted sources do. (more…)

Search engines are essentially all about keywords, internet users are typing two to three word keyphrases to target what they are looking for on the internet. SEO specialists use keyword search tools to identify the popularity of a keyword/s. One of the tools we use is the formula known as KEI (Keyword Effectiveness Index). (more…)

Every business has a competitor, well unless it is a monopoly.. but 99.9% of the time a business will always have competitors. It is good business practice to measure your business against its competitors. In search engine optimisation we analyse our website competitors, we research what title and meta tags they are using, where their backlinks are coming from and what keywords they are focusing on. (more…)