Location, location, location… we have all heard these words from savvy property investors but many real estate agents do not realise that it is just as crucial when promoting property sales online. When optimising a real estate website it is important to target your specific geographic location i.e. Johannesburg = Sandton. People are searching the internet on a daily basis for properties for sale and when they search they are predominantly searching for location specific keywords. Many real estate websites do not take advantage of geographic keywords in their web pages and waste money on a perfectly designed website which receives no traffic. (more…)