Over the last ten years of search the goal for search engine optimisers was to get their client websites into the top 10 or 1st page of the search results. Recently, people’s search habits have changed slightly, they are more impatient than ever before and are getting better at selecting their own chosen search keywords. One word searches are becoming less used, people are now using ‘two to four keywords‘ when searching on the internet as they realise the likelihood of them finding what they want will increase if they use long tail keywords.

The more refined search engine algorithms become, naturally the better the search engine results will also get. With Matt Cutts and his team of spam killers doing such a good job at destroying ‘Page Rank‘ to any site that adopts black hat SEO techniques, the search results are becoming more aligned to the searchers needs. We can see in the below image the actions internet users are using when searching on the 1st page of Google.

From position 1 to 5 the click volume decreases gradually. There is a slight showing of clicks on the right - hand column, which is Google’s Adwords (paid advertising). From positions 6 to 10 very little clicks have been detected by the heat map.

This visual heatmap explains graphically how important it is to be in the top 5 or more importantly to be #1 in Google otherwise your website is losing out in significant traffic.

To all my loyal readers; apologies for the delay since my last post. The only excuse I have is that I have been over snowed with client work and so I just have not had the time to pull my sleeves up and write this post..

In my last post, Google vs Yahoo vs MSN - Part 1, I discussed in brief the differences in what Google and Yahoo look for in a website, with regards to search engine optimisation of course.

While doing research last night on MSN’s algorithms I came across an article written in SEO Book’s website. This article covers everything one needs to know about the three major search engines. In the beginning it gives a brief overview of Google, Yahoo and MSN’s algorithm. It then goes into much more detail explaining the pros and cons of each of the three search engines.

Here’s the link: Google vs Yahoo vs MSN

I may be a bit lazy by referring you to another website but why recreate the wheel? SEO Book’s description is the best I have found on the internet and I don’t think I could of done a better job at explaining the differences. Enjoy.

Today I briefly write about optimised content and it’s importance for successful search engine optimisation.

1) Title Tags
2) Meta descriptions
3) Optimised page content
4) Incoming links
5) User friendly URL’s (no session ID’s)

Content optimisation helps with adding value to your title tag, just like the meta descriptions. Meta descriptions are only 160 characters in length (depending on search engine) so having optimised content focusing on several keywords is a benefit. (more…)

In my previous post in “their influence in SEO, I touched on the importance of Title Tags in search engine optimisation. Today I will be discussing Meta Descriptions within each page.

1) Title Tags
2) Meta descriptions
3) Optimised page content
4) Incoming links
5) User friendly URL’s (no session ID’s)

The importance of meta descriptions in a web page is not important if the page’s content is optimised correctly but it is always good practice to ensure that the keywords in the meta description correspond with the page’s title tag. (more…)

The first of the five topics I will be discussing Title Tags, their influence in SEO.

1) Title Tags
2) Meta descriptions
3) Optimised page content
4) Incoming links
5) User friendly URL’s (no session ID’s)

- Title Tags, their influence in SEO

Title tags are the most important factor in search engine optimisation. The largest search (more…)