Googler gives tips on News Search
Something I haven’t really touched on in my previous blog posts is Google News. Google’s Webmaster Central Blog posted this informative video on ways to improve exposure within Google News. To sum up the video, Maile Ohye gives us two critical factors for success within Google News. They are original content and having a sitemap built for Google News. If you have a blog and are serious about getting additional exposure then I highly recommend you watch it in detail. Maile does expose some interesting information.
The goal for every Company is to be the leader within their respective industry, to do this though company websites need to be conscious of the fact that Google loves fresh original content. To be seen as a leader within your industry you need to be creating your own content and doing your own research. When you provide your readers with high quality research and stats it is bound to gain momentum and receive a few incoming links which will strengthen your blog as a whole.
If you are using WordPress as your content management system for your blog, here is a really cool plugin which creates a news sitemap for you. Download Google News Sitemap Generator.
This is how the Google News Sitemap Generator will generate your post:
<url>
<loc>http://www.webgrowth.biz/googler-gives-tips-on-news-search/
</loc>
<news:news>
<news:publication_date>2009-09-03T12:29:20Z</news:publication_date>
<news:keywords>
Google Optimisation, Copywriting, Google Optimisation, Copywriting, Google News
</news:keywords>
</news:news>
</url>
Note the publication date <news:publication_date>, this is important for Google to understand what time it was generated. The Keywords <news:keywords> will be used by Google to understand which categories it should insert the news article into.
−
<loc>
http://www.webgrowth.biz/googler-gives-tips-on-news-search/
</loc>
−
<news:news>
<news:publication_date>2009-09-03T12:29:20Z</news:publication_date>
−
<news:keywords>
Google Optimisation, Copywriting, Google Optimisation, Copywriting, Google News
</news:keywords>
</news:news>
</url>
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“The goal for every Company is to be the leader within their respective industry, to do this though company websites need to be conscious of the fact that Google loves fresh original content. To be seen as a leader within your industry you need to be creating your own content and doing your own research. When you provide your readers with high quality research and stats it is bound to gain momentum and receive a few incoming links which will strengthen your blog as a whole.”
This is the best summary of value-driven SEO I have come across. Well said.