Yesterday I gave a presentation to an enthusiastic audience at the Food Blogger Indaba. Thanks to all those who attended! The workshop was a great platform where many questions were discussed. Hopefully I was able to give all who attended more insight into the mysterious world of SEO. In saying this though, I do believe that WordPress is making the technical side of SEO easier, because of this it is reducing the need for creating value from a technical SEO perspective. Obviously the larger websites, which run off their own CMS’s (Content Management Systems) will still see A LOT of value from a technical side as many programmers need guidance on the correct structures to make sure of correct optimisation. With recent Google updates (Panda and Penguin), the technical side of SEO is falling away slightly and is now being replaced by a more content based approach. SEO technicians and consultants need to start focusing on content strategy and placement. Without a good content placement strategy, you will not leverage the new algorithms that Google is releasing on a monthly basis. Contributing to other blogs, building a social media base and engaging with your followers and fans are all imperative to your success.
Something that wasn’t mentioned in the workshop due to time constraints is keyword research. It’s something that you should always use when writing a blog post, it shouldn’t define your content strategy but it does give you a better understanding of what people are searching for within Google.
Google Adwords Keyword Research Tool
You can download the below slide show here,