Keyword Research
Search engines are essentially all about keywords, internet users are typing two to three word keyphrases to target what they are looking for on the internet. SEO specialists use keyword search tools to identify the popularity of a keyword/s. One of the tools we use is the formula known as KEI (Keyword Effectiveness Index). Although a very good indicator, KEI is not the only resource SEO specialists use because if a website has thousands of quality backlinks then obviously this website would be ranked high for many keywords. One must realise it’s much more difficult to move from position 215 to 8 than it is from 50,000 to 215. My recommendation is research your competitors in the top 10 before committing to a chosen keyphrase.
Location, location, location… As in property, location is also very important in search engine optimisation. Depending what services the website offers and where/who the target market is, targeting the immediate geographic surroundings is very important. A good example of this would be a SEO consultant who can target international markets (all internet based) compared to a plumber who would just target the city/town in which he/she services.
Once the optimum keywords have been chosen then it is a matter of placing them into the correct positions within each web page. Title Tags and Meta descriptions are the best places to start, keyword density in content does not in any way affect search engine optimisation anymore.
3 Woodlands Road, Woodstock Cape Town, WC, 7925 South Africa
neil@webgrowth.co.za • 27216856083
Neil Pursey 
Wiehan Britz 
Margot Knight 
Jean-Michel 
Shu-aib Benjamin 