Google and other popular search engines such as Yahoo and Bing have encouraged webmasters to build links in order to do well in the rankings. After the effects of the Google Penguin algorithm and its subsequent updates, it has become painfully clear that people have misinterpreted or have not quite understood what Google and the other search engines are looking for. The bottom line is that one very high quality link is going to be worth a lot more than even ten or twenty low quality links. If a link is easily obtained the odds are it is a low quality link.
A good practice to start is to begin obtaining links for people and not links for search engines. For example don’t create lots of links in directories just because they are directories, rather find the select few that have high traffic and that people are actually using and then get links from there. If you want to target a specific audience that has classified websites build around it then try and submit to those websites. When using blogs as a source of link building, only comment when you have something of value to give, never comment for the sole purpose of adding a link for yourself. Anyone can get easy, low quality links from around and about but due to them being so easy to get, they are not worth your time.
The basic rule of thumb behind all of these methods is that you need to create links and position them in places that your niche and your potential customers will find them and then click through. This will generate traffic that is actually interested in your offering as well as build the types of links that please the search engines. Many people could not understand why they were being hit by penguin when they weren’t using any “black hat” SEO tactics. In most cases it is because they had so many semi-spammy, low quality links.
When probing the web for link building opportunities, keep these tips in your mind and remember that link building for your customers will drive your traffic up and drive your organic rankings up, low quality links will serve no purpose for you and in some cases may actually be detrimental for your business.