To all my loyal readers; apologies for the delay since my last post. The only excuse I have is that I have been over snowed with client work and so I just have not had the time to pull my sleeves up and write this post..

In my last post, Google vs Yahoo vs MSN - Part 1, I discussed in brief the differences in what Google and Yahoo look for in a website, with regards to search engine optimisation of course.

While doing research last night on MSN’s algorithms I came across an article written in SEO Book’s website. This article covers everything one needs to know about the three major search engines. In the beginning it gives a brief overview of Google, Yahoo and MSN’s algorithm. It then goes into much more detail explaining the pros and cons of each of the three search engines.

Here’s the link: Google vs Yahoo vs MSN

I may be a bit lazy by referring you to another website but why recreate the wheel? SEO Book’s description is the best I have found on the internet and I don’t think I could of done a better job at explaining the differences. Enjoy.

An interesting question was posted on a previous article I wrote, ComScore and Nielson release June 2008 search data‘, by Kosta Kontos. He asked if there is a difference in optimisation techniques between the three major search engines, Google, Yahoo and MSN.

Today I will write only about Google and Yahoo, I will leave MSN for my next post…

Optimisation for Google and Yahoo, so what is the common denominator? Title tags, this is priority in ALL SEO.

The variables are incoming links, keywords (density) and anchor text. Read the rest of this entry »

We all know now blogs are becoming the favoured form of marketing in a company’s online marketing strategy but many companies fail with their blogs because they don’t see the results that they want. I am going to fill you in on a few websites you need to know about that are crucial for your blog to become successful. Read the rest of this entry »

comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows year-on-year growth. Let us  have a look at comScore’s data first.

Google dropped by .3% from May 2008 to reach 61.5% of the search market for June. Yahoo gained that .3% to rise to 20.9% for June. Microsoft gained .7% to 9.2%, while Ask.com and AOL dropped .2% and .4% respectively. Here’s a visual chart:

Read the rest of this entry »

SERP - Search Engine Results Page.

I got a question from my previous post on commenting on blog posts from Kosta Kontos. He wanted to know what a SERP was. So here it goes:

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description (snippet) showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.