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Social media strategies to manage your online reputation (5 days ago)

WebGrowth specialises in search engine optimisation (SEO), moving into 2010 there are various aspects we focus on to get an all round optimised website. We focus on link building to get our clients websites to no. 1 in the major search engines for chosen keywords. Twitter has changed the link graph though, so we focus on building social media profiles and creating link bait, which encourage interaction with potential customers as well as creating domain authority for our clients.

Conversion Marketing is a crucial element for SEO as Google can track visitors within Google Analytics. So if your website has high bounce rates or low pageviews per visit, this could negatively affect your SEO campaign.
Search Engine Optimisation is primarily about link building. To get links is not easy anymore so SEO has become more about marketing and public relations and less about actively going out and contacting webmasters for links back. WebGrowth takes a more pro-active outlook and creates campaigns centered around social media and link bait.

We use the following 4 link building techniques for 2010 (in order of priority):

  1. Links via embedded content
  2. Linkbait & Viral Campaigns
  3. Competitive Link Research/Acquisition
  4. Manual Link Submission/Requests
A recent study states that the use and social aspect of media marketing is accelerating faster than previously forecast. The study’s key finding? Not only does a social media strategy work but, if done with field-tested tactics and messaging, the impact on corporate growth over-reaches and out-performs any other marketing strategy. Webgrowth’s knowledge of, and experience in, social media marketing offers clients a marketing strategy that can achieve this corporate growth.