Daily Site Monitoring

• Overall SEO Score and commentary
• Competitive Site Audit
• Home Page speed comparison
• Google® Page Rank comparison over time
• Pages indexed in each search engine
• Deep link ratio
• Inbound link quantity comparison
• Inbound link quality comparison
• Rate of link growth

Keyword Research & Competition

• Automatic keyword suggestion
• Keyword ranking across multiple search engines in one go
• Keyword ranking history
• Average weighted keyword ranking
• Keyword potential – identifies which keywords could bring you the most visits and conversions
• Keyword visits history
• Visits and conversions split by branded and unbranded keywords
• Set targets and monitor results with Google Analytics® integration
• Filterable charts and tables to sort, search and manipulate your data

Interactive Charts & Tables

• Interactive charts to help you read your data – see exactly the data you want across any date range
• Dynamic tables to help you interrogate your data; see the total number of records and filter each column using built-in drop-down filters

On-Site SEO Advice and SEO Monitoring

• Automatic weekly checking for site problems
• Robots.txt validator
• XML and HTML sitemap validator
• Dead link checker
• Site structure report to identify duplicate and missing meta data
• Friendly URL checker
• Unindexed pages report

Find Quality Link Partners

Use the in-built SEO Project Management and Link Building tool to find high quality sources for potential backlinks:

• Advanced search engine hacks are automated
• Automatically checks when links are live
• Link churn – recover lost inbound links
• Educational and Government links
• Blogs and related websites
• Niche directories and niche forums
• Free Article, PR and Newswire services
• Social networking sites
• Non-linking references – find websites that mention your URL but are not links
• Import manual link prospects from third party sources

Measure Success & Refine Approach

Continuous SEO campaign monitoring gives you instant insights into what has worked and what hasn’t.

• Track organic search traffic and conversions over time against your target and campaign start position
• Add manual tasks and notes to track SEO activity and website changes against results
• Get monthly e-commerce performance reports, keyword performance reports and organic performance reports
• Set up to 3 KPIs (using Google Analytics® metrics)
• Download powerful branded reports directly to PDF, PPT or Excel

SEO Project Management Software

Project SEO also contains a range of in-built productivity tools to help you stay focused on the most important aspects of your SEO campaign.

• Colour-coded scores and priorities help you to see what’s critical and what’s not
• Each task is associated with a time estimate and difficulty
• Add your own custom SEO tasks
• Use the simple link building tools
• Filter and sort tasks by topic or status
• Save hours of time every week
• Sort, search and manipulate your data with interactive charts and tables (without downloading to Excel!)
• Print and report filtered data to (PDF, PPT or Excel)

Campaign Overview

Get a strategic at-a-glance view of how your website is performing in the battle for good organic search rankings.

• Organic visits
• Organic conversions
• Changes in keyword rankings
• Number of inbound links
• Inbound link quality
• Competitive SEO ranking

SEO Community

Because Project SEO is a cloud-based web service, it has tremendous advantages over CD-based search engine optimisation and promotion software.

We have a vision to create the best suite of online SEO tools that you can find anywhere.

We also aim to create a thriving community of SEO professionals, online marketers, website analytics experts, social media junkies and business owners to educate, inform and guide our community and our future software development.

The first example of this is our SEO steering committee made up of leading international online players in the SEO, Analytics and Social Media space.

If you would like to get involved in our community and feel you have something strong to contribute, then please sign-up and/or drop us a line.

Achieve SEO Success Faster

• Follow our proven continuous 5 stage SEO process
• Immediate SEO site audits highlight your client’s issues
• Colour-coded scoring of each SEO task helps you get the most important thing done first
• Google Analytics integration shows them the easy traffic wins
• Strategic competitive analysis shows them what it really takes to compete

Win new SEO business

• Increase the number of SEO campaigns you can manage per person
• Produce impressive branded pre-sales support presentations – download powerful PPT reports in just a couple of clicks
• Engage your prospective clients with detailed competitive analysis and prove outstanding SEO results
• Show them the real potential for their website with our predictive algorithms
• Continuous competitive analysis helps them with their budget or business case
• Bulk SEO competitive website analysis is available upon request

Improve your SEO campaign process

• Manage multiple SEO campaigns at once
• Follow SEO best practices with a systematic approach
• Customise and add your own frequent manual tasks
• Import and track link sources from third parties
• Automate campaign monitoring and mundane SEO tasks

Retain more clients

• Set a clear SEO strategy and measurable targets
• Agree a set of SEO campaign benchmarks
• Clearly show the progress of your SEO campaign
• Help your clients build better websites
• Alert them to ongoing technical and content problems
• Show them the ROI on their investment in optimisation

Communication & Presentation

• Produce instant SEO reports in a variety of formats
• Report on the whole site in one go or just one aspect
• Upload a PowerPoint template to produce branded slides
• Produce a detailed PDF report and site commentary
• Download a complete set of reference data to Excel

And remember, all reports are WYSIWYG (What You See Is What You Get). So, if you filter a table or chart then the report will display this filtered view.

Improve Productivity

• Manage multiple SEO campaigns from one place
• See at a glance what has been done and what needs attention
• Supervise third-party link builders and report on their results
• Report instantly to PowerPoint, PDF or Excel

Improve your SEO Knowledge & Expertise

• Participate in our unique SEO Research Programme
• Get access to unique insights into website metrics
• Discover which SEO actions work and which do not
• Train your staff with our process driven tasks and help

Grow your business

Project SEO helps you win, manage as well as retain prospective clients.

It does this by keeping you on top of your clients’ sites, and your clients’ sites on the top of the search engines.

We offer a 14 day free trial to get started before upgrading to Project SEO pro.

For specific enquiries, please contact us at your own convenience or call us on +27 21 685 6083.

Run Automated Technical Audits

• Perform a basic site audit in minutes
• Identify how well your client is optimised
• Check indexing in all major search engines (and their local ones)
• Highlight obvious technical issues
• Track home page speed download over time
• Highlight key SEO metrics like deep links
• Colour-coded scores and priorities to help you manage SEO tasks

Manage Multiple Websites in Less Time

• Get a helicopter view of all your sites
• Take a systematic approach to site management
• Instantly see movements in visits and sales
• See changes in rankings
• Monitor changes in link quality and quantity

Perform Ongoing Site Monitoring

• Red ‘critical’ warnings alert you of site problems
• Weekly spidering checks for errors
• Find dead links
• Discover unindexed pages
• Check images without alt tags
• Download site meta data
• Improve SEO site structure

Produce Branded Reports for Clients

• Instant PowerPoint presentations
• Upload your logos and PowerPoint templates
• Produce detailed SEO site reports to PDF
• Save hours of work every week!

Share Your Expertise & Learn from Ours

• Join our SEO Effectiveness Research programme
• Anonymously share Google Analytics data
• Private research on the latest SEO techniques
• Ask us a question directly
• Or raise a query in the SEO blog

Find Good Quality Links

• Advanced search engines hacks are automated
• Customised link prospects based on your keywords
• Track up to 5 competitors’ backlinks per domain
• Use the link management tool to acquire links
• Link monitoring software tells you when links go live
• The software also tracks link churn
• Bulk import of backlink data from external sources

Produce Ongoing Competitive Assessments

• Initial Competitive Site Audit sets SEO benchmarks
• Competitive league table estimates website visits
• Track and target competitors’ link campaigns
• Campaign monitoring shows campaign progress
• Chart rankings for an unlimited number of keywords
• Keyword ranking summaries give you high-level view

Clearly Show the Impact of Your SEO Work

• Establish a set of crystal clear benchmarks
• Set targets and monitor with the Google Analytics API
• Metrics tab shows organic progress
• Track up to 3 different KPIs
• Check your progress to target and compare SEO results from start of campaign to present day
• Prove your SEO really works with the performance summary

Achieve SEO success faster

• Follow our proven continuous 5 stage SEO process
• Competitive benchmarking helps you set targets and budgets
• Colour-coded scores of SEO tasks help you prioritise and get you started quickly
• Discover your existing traffic potential with Google Analytics™ integration
• Piggyback off your competitors’ link building campaigns
• Run multiple campaigns with the built in project management software
• Automatically check rankings and progress to targets during your campaign

Learn the Latest SEO Techniques

• Participate in our SEO Effectiveness Research programme
• Get privileged access to insights from thousands of sites
• Stay up to date with the latest SEO techniques
• Our cloud based SEO software is updated daily
• It’s a real-time SEO solution for real-time search

Competitive Tracking

• Check how well your competitors’ sites are optimised
• Compare inbound link quantity and quality
• Discover why they rank better than you
• Benchmark estimated website traffic in a league table
• Track and attempt to acquire their inbound links

Get The Hard SEO Work Done Easily

• Project management tools help you manage tasks
• Supports multi-user access so you can delegate activities
• Collaborate with teams anywhere in the world
• Event history tracks activities against results
• Add notes to tasks so you can remember who did what and when
• Supervise third-party link builders and report on their results
• Report instantly to PowerPoint, PDF or Excel
• Dynamic, filterable charts and tables – see exactly what you want on-screen
• Manipulate and print your data, even without downloading to Excel!

Communication & Reporting

• Produce impressive branded PowerPoint presentations
• Produce detailed editable PDF reports with site commentary
• Upload your own logo and PowerPoint template
• Download all site information or just a specific section
• Automatically track and report on progress to targets
• Print and report filtered charts and tables

Link Building

• Built-in link management and link database tools
• Analyse existing link quality (‘nofollow & anchor text’)
• Automatically find 000’s of other quality websites
• Automatically track links as they go live
• Manage link churn – recapture lost backlinks
• Supports multiple link building teams
• Supervise and measure 3rd party link builders
• Find and target competitors’ backlinks
• Educational and Government links
• Blogs and related websites
• Niche directories and niche forums
• Free Article, PR and Newswire services
• Generic directories
• Import manual link sources from 3rd party software

Improve your SEO Knowledge and Expertise

• Participate in our unique SEO Research Programme
• Get access to unique insights into website metrics
• Discover which SEO actions work and which do not
• Establish techniques that will give you a competitive edge

Why In-house Marketing Teams Use Us

There are so many reasons why you might choose us to help you manage your SEO campaigns; here are just a few:

• It’s a great addition to Google Analytics
• It saves hours of time reporting on activity
• It saves hours of time communicating and measuring results
• It gives you constant updates on the competition
• If you have more than one website it gives you a systematic process for success in the search engines