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for: ‘Mobile Marketing’

Why South African businesses should not allow mobile SEO to give them grey hairs (yet)

With businesses dedicated to mobile SEO, there must be a market for it, right? However, there have been many arguments questioning the usefulness of mobile SEO and whether businesses should even create mobile sites. To gain some more understanding into this debate, I looked at opinions of those with experience in this field. What do …

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Mobile Search – 4 Videos you need to watch

Mobile search is becoming ever more popular. Businesses who are serious about their search engine rankings better take notice of what their clients/consumers are doing on their cell phones. Google Mobile App for iPhone, now with Voice Search New Google Search results pages for iPhone Google Maps for mobile Introducing Google Product Search for mobile

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Tis time to go mobile

Looking into the new year, 2009 will be about effective social media marketing, utilising tools which will reach the masses and right now the masses are using mobile phones. But I’d like to take another angle on it.  As marketers there’s a lot of hype about targeting mobile consumers but are we as marketers using …

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The mobile marketing phenomenon

In the last few months the world has seen companies scrambling for their own .mobi domain name, their own slice of the mobile phenomena. Essentially what mobile marketing means is to target an audience via their cell phone. The big question is who is using their cell phone to search for business products/services? Not many …

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