Posts Tagged ‘Google News’

Google Webmasters tools enables sharing

Thursday, March 4th, 2010

Google added the site verification tool to Webmaster Tools. So now there is no need to upload several html files so everyone can have access to a specific account. All it takes is to add the email address, although it must be a gmail address. Of course, Google would not have it any other way..

google webmaster verification

Once you’re a verified owner of a website, you can view the Verification Details page (linked from Webmaster Tools or the Verification home page). That page will show you information about the site as well as a list of any other verified owners. At the bottom of the list of owners, you’ll now see a button labeled “Add a user…”. Click that, enter the user’s email address, and that person will instantly become a verified owner for the site! You can remove that ownership at any time by clicking the “Unverify” link next to the person’s email address on the Details page.

There are a few important things to keep in mind as you use this feature. First, each site must always have at least one owner who has verified directly (via meta tag or HTML file). If all of the directly verified owners become unverified, the delegated owners may also become unverified. Second, you can only delegate ownership to people with Google Accounts. Finally, remember that anyone you delegate ownership to will have exactly the same access you have. They can delegate to more people, submit URL Removal requests and manage Sitelinks in Webmaster Tools, etc. Only delegate ownership to people you trust!

Source

Important Notice – A New Approach to China

Wednesday, January 13th, 2010

As published in the Google Blog yesterday, a must read for any Google Followers:

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different.

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

We have already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for our users. In terms of individual users, we would advise people to deploy reputable anti-virus and anti-spyware programs on their computers, to install patches for their operating systems and to update their web browsers. Always be cautious when clicking on links appearing in instant messages and emails, or when asked to share personal information like passwords online. You can read more here about our cyber-security recommendations. People wanting to learn more about these kinds of attacks can read this U.S. government report (PDF), Nart Villeneuve’s blog andthis presentation on the GhostNet spying incident.

We have taken the unusual step of sharing information about these attacks with a broad audience not just because of the security and human rights implications of what we have unearthed, but also because this information goes to the heart of a much bigger global debate about freedom of speech. In the last two decades, China’s economic reform programs and its citizens’ entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today.

We launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that “we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.”

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.

Posted by David Drummond, SVP, Corporate Development and Chief Legal Officer

Googler gives tips on News Search

Thursday, September 3rd, 2009

Something I haven’t really touched on in my previous blog posts is Google News. Google’s Webmaster Central Blog posted this informative video on ways to improve exposure within Google News. To sum up the video, Maile Ohye gives us two critical factors for success within Google News. They are original content and having a sitemap built for Google News. If you have a blog and are serious about getting additional exposure then I highly recommend you watch it in detail. Maile does expose some interesting information.

The goal for every Company is to be the leader within their respective industry, to do this though company websites need to be conscious of the fact that Google loves fresh original content. To be seen as a leader within your industry you need to be creating your own content and doing your own research. When you provide your readers with high quality research and stats it is bound to gain momentum and receive a few incoming links which will strengthen your blog as a whole.

If you are using Wordpress as your content management system for your blog, here is a really cool plugin which creates a news sitemap for you. Download Google News Sitemap Generator.

This is how the Google News Sitemap Generator will generate your post:

<url>
<loc>

http://www.webgrowth.biz/googler-gives-tips-on-news-search/

</loc>
<news:news>
<news:publication_date>2009-09-03T12:29:20Z</news:publication_date>
<news:keywords>
Google Optimisation, Copywriting, Google Optimisation, Copywriting, Google News
</news:keywords>
</news:news>
</url>

Note the publication date <news:publication_date>, this is important for Google to understand what time it was generated. The Keywords <news:keywords> will be used by Google to understand which categories it should insert the news article into.

<url>

<loc>

http://www.webgrowth.biz/googler-gives-tips-on-news-search/

</loc>

<news:news>
<news:publication_date>2009-09-03T12:29:20Z</news:publication_date>

<news:keywords>
Google Optimisation, Copywriting, Google Optimisation, Copywriting, Google News
</news:keywords>
</news:news>
</url>