Posts Tagged ‘Internet Marketing’

The flywheel effect

Sunday, November 2nd, 2008

Here is an excellent analogy for start-up businesses, it is written by Jim Collins in his book, Good to Great.

“Now picture a huge, heavy flywheel. It’s a massive, metal disk mounted horizontally on an axle. It’s about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your company. Your job is to get that flywheel to move as fast as possible, because momentum — mass times velocity — is what will generate superior economic results over time. (more…)

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