Location, location, location… As in property, location is also very important in search engine optimisation. Depending what services the website offers and where/who the target market is, targeting the immediate geographic surroundings is very important. A good example of this would be a SEO consultant who can target international markets (all internet based) compared to a plumber who would just target the city/town in which he/she services.

Once the optimum keywords have been chosen then it is a matter of placing them into the correct positions within each web page. Title Tags and Meta descriptions are the best places to start, keyword density in content does not in any way affect search engine optimisation anymore.

This proves that internet users are looking for more targeted yet simplistic searches. Webmasters or SEO experts should realise that two keywords are more competitive and probably more vague than three keywords. After analysing the above statistics it is safe to say that yes, two keywords are more popular but having top rankings for three keywords will result in increased targeted traffic and a better leads to sales conversion. Because there is a only small difference between two and three keyword popularity, I would concentrate on targeting the internet users who are typing in three keywords.