Over the last ten years the goal for search engine optimisers was to get their client websites into the top 10 or 1st page of the search results. Recently, people’s search habits have changed slightly, they are more impatient than ever before and are getting better at selecting their own chosen search keywords. One word …
Search engines are essentially all about keywords, internet users are typing two to three word keyphrases to target what they are looking for on the internet. SEO specialists use keyword search tools to identify the popularity of a keyword/s. One of the tools we use is the formula known as KEI (Keyword Effectiveness Index). Although …