Structuring a PR campaign using the proverbial ‘ate’ verbs of the PR thesaurus (this is my own interpretation using a universal and accurate word search) should be easy enough. In the coming weeks I’d like to discuss 6 sub sections under this heading and hear what you have to say about each one. Hopefully adding …
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Tag: ‘Public Relations’
The fall of traditional PR and the rise of PRT
PR (Public Relations) to many industries has focused on publicity (free editorial) in any media form to enhance service offerings in the market place and because of this Public Relations Officials and consulting agencies have had a ‘free ride’. Not so much in the past has measurement or results been so important within the PR …
Google Maps, what’s new?
Google has been working on a few upgrades of late, dating back to September last year. The first change was for a more effective visitor view by doing away with the tabs. This was merely a design change with an objective to attract more business owners to list their business on Google Maps, I reckon …
How to build relationships with bloggers
Last week I discussed how being friends with authorative bloggers can be effective for online public relations. We are now going to take a step backwards and focus on how to build these fruitful relationships with bloggers. Step ONE: Identify the top blogs in your industry. So for example, let’s say we are marketing a …
Neil Pursey 
Wiehan Britz 
Margot Knight 
Jean-Michel 
Shu-aib Benjamin 