During these hard times caused by the global economic meltdown companies are turning over every penny twice before spending it. Both large and small companies are being forced to think out the box to keep overheads low and profit margins high. Large to small companies who have more than a handful of clients and who …
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Tag: ‘seo’
Image size effects SEO?
I’ve been experimenting with image size and it’s effect on SEO. A client of WebGrowth’s had a Page Rank of 2 on their particular page. On this page they inserted a huge 1 megabyte image, which obviously took a while to load. Their Page Rank dropped to zero once Google had re-indexed this page. Although …
Canonical issues
Something that is very important but most webmasters overlook is Canonical optimisation. A common canonical mistake is having both http://www.mydomian.com and http://mydomain.com, Google will index both. Thus it causes duplicate content issues and page strength syphoning. Examples of Bad Canonical Optimisation http://www.mydomain.com http://mydomain.com http://www.mydomain.com/index.html http://mydomain.com/index.html Example of Good Canonical Optimisation http://www.mydomain.com Thanks to the guys …
What impact does server location have on rankings?
Matt Cutts has been answering questions on Google’s webmaster central YouTube Channel rather frequently of late. With Google’s search engine algorithm changing their goal posts slightly over the past few months, many SEO’ers are looking to Matt Cutts to provide answers as to what to focus on. One of them being server location, this has …
Shortening URLs case study
A recent article in Search Engine Land’s blog got me thinking about refining WordPress’s URL structure. When writing blog posts WordPress creates a link structure like so (provided you uploaded .htaccess and set permalink structure correctly): http://www.yourdomain.com/2009/03/19/article-title/ What Search Engine Land’s case study reveals is that the above URL is less likely to get clicked …
Neil Pursey 
Wiehan Britz 
Margot Knight 
Jean-Michel 
Shu-aib Benjamin 