Rand Fishkin of SEOmoz takes us through what in his opinion is the future of SEO. What I found most interesting in his video blog is the effect that social media will have on SEO. Will Facebook Fan pages, Twitter followers and social media tools alike have an influence on SEO?

SEOmoz Whiteboard Friday – The Future of SEO from Scott Willoughby on Vimeo.

I found a great article in SEO book’s blog.  Here is a snippet from the blog which focuses on building relationships in the online community.

Go where your audience are.

It’s not just about getting links that pass PR.  It’s about creating meaningful relationships.  If your potential audience hangs out on forums, then post to those forums.  Become a trusted member and advisor …..  This approach will serve you well for the future.  Google will be placing more and more emphasis on engagement metrics in order to determine rank.  Why?

The problem Google was created to solve – finding relevant information – is morphing into a problem of locating quality information.  There might be a lot of crawlable information on a given topic, so finding it isn’t an issue any more.  Finding the information people find most useful is the new challenge.

How people engage with your site is going to become increasingly important.  Look to establish meaningful relationships, wherever possible.

5 witty videos from Ameriquest’s viral marketing campaign. They inserted these videos on YouTube and the world is spreading it around like wildfire. Great branding guys!

Here is an excellent analogy for start-up businesses, it is written by Jim Collins in his book, Good to Great.

“Now picture a huge, heavy flywheel. It’s a massive, metal disk mounted horizontally on an axle. It’s about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your company. Your job is to get that flywheel to move as fast as possible, because momentum — mass times velocity — is what will generate superior economic results over time. (more…)

Over the last two weeks or so Google has changed its algorithms slightly; or at least we think so. Those who know the basics about SEO know that title tags and incoming links (anchor text) are important. Title tags are still very important for on-site optimisation and I can’t see that changing anytime soon. The areas in which changes have occurred are with visitor tracking within the website, and from the source of the incoming links.

Site Performance: For those highly competitive keywords that you are (more…)