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Tag: ‘social media marketing’

The Evolution of Google’s algorithm

SEOmoz have delivered a great slideshow on the Evolution of Google’s algorithm. Since my last post on Google’s algorithm evolution way back in October 2008, it has changed radically. In summary, the slideshow illustrates how important social media is becoming as a ranking factor and an overall diversification of ranking factors i.e. the are more …

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The Future of SEO?

Rand Fishkin of SEOmoz takes us through what in his opinion is the future of SEO. What I found most interesting in his video blog is the effect that social media will have on SEO. Will Facebook Fan pages, Twitter followers and social media tools alike have an influence on SEO? SEOmoz Whiteboard Friday – …

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Participate

I found a great article in SEO book’s blog.  Here is a snippet from the blog which focuses on building relationships in the online community. Go where your audience are. It’s not just about getting links that pass PR.  It’s about creating meaningful relationships.  If your potential audience hangs out on forums, then post to …

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Excellent social media marketing by Ameriquest

5 witty videos from Ameriquest’s viral marketing campaign. They inserted these videos on YouTube and the world is spreading it around like wildfire. Great branding guys!

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The flywheel effect

Here is an excellent analogy for start-up businesses, it is written by Jim Collins in his book, Good to Great. “Now picture a huge, heavy flywheel. It’s a massive, metal disk mounted horizontally on an axle. It’s about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your …

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