The importance of posting comments for SEO
The importance of posting comments in blogs is coming to realisation in the search engine optimisation community. There are millions of blogs out there but only a few are becoming really popular. Why? because the bloggers write quality content. There was the old SEO concept of getting the correct keyword density to get noticed by the likes of Google but internet users are wisening up.
With popular bloggers receiving high traffic and Google rewarding them with high page ranks, it is imperative that SEO’ers add commenting to their list of to do’s when marketing client’s websites. The ultimate link is from a post that has quality optimised links into it. This will prevent the page from losing serps after 4-7 days, which happens so often with blog posts.
Bloggers form communities between themselves, it’s a ‘you rub my back, I rub your back’ relationship i.e. if I am commenting on a blog, there is a good chance that the blogger will reciprocate by commenting on your blog (once again, providing you have worthy content to comment on).
The nofollow rule… what is this you ask? rel=”nofollow” stops search engine spiders from visiting the respective link. So if you thinking SEO then always check if it’s a nofollow comment (you can check in the page source) otherwise you are wasting your efforts.
I have found that signing up for Google Alerts – blog entries – has helped me understand client industries in more detail so my comments are becoming more relevant over time. It’s a win-win situation whether you are a webmaster or a professional search engine optimiser
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neil@webgrowth.co.za • 27216856083
Neil Pursey 
Wiehan Britz 
Margot Knight 
Jean-Michel 
Shu-aib Benjamin 
Kosta Kontos
Thanks for the insight Neil.
I often wonder why some community websites don’t allow commentators to add links back to their own websites. It’s quite frustrating at times, especially when you’re a big fan of the site and are doing your bit to add value to it. Now I know to lookout for the “nofollow” rule.
On a side note, you mention towards the beginning that receiving a link into your page from a page that has quality links going into it “will prevent the page from losing serps after 4-7 days” – what are these “serps” you speak of?
Hi Kosta
Regarding your question on serps… A serp is an acronym for ‘Search Engine Results Page’, maybe I should use it in upper case next time. It’s SEO standard just to use it in lower case in the forums and that has rubbed off into my post… So going back to your insert from my post, if there are no incoming links to a post then that particular post will only feature in Google’s search engine result page for no longer than 7 days. The amount of days also depends on the keyword competitiveness… I hope that answers your question.
On after thought I should right more about SERPs, keep a watchful eye on forthcoming posts!
- Neil