What impact does server location have on rankings?
Matt Cutts has been answering questions on Google’s webmaster central YouTube Channel rather frequently of late. With Google’s search engine algorithm changing their goal posts slightly over the past few months, many SEO’ers are looking to Matt Cutts to provide answers as to what to focus on. One of them being server location, this has been a bit of mystery and no one has really posted solid proof that server location is required for successful SEO.
Matt Cutts briefly explains that server location is important especially if you have a TLD domain.